Geppi’s Entertainment Museum
This past weekend Jules and I went to Geppi’s Entertainment Museum. Geppi’s is located right next door to Camden Yards and the Baltimore Convention Center in downtown Baltimore. The museum holds pop culture artifacts such as comics, movies, toys, and advertisements from the last 200+ years. Since the museum is right next to Camden Yards, I have walked past it numerous times, but never actually went inside. Jules bought the tickets for the museum from LivingSocial, which gave us a great reason to visit.
Upon entering the museum, which occupies the second floor of the building, you are greeted by a spacious room covered from ceiling to floor with classic movie posters and comics. Off this room is a long hallway, which is the gateway to the rest of the exhibits. The walls of the museum are covered from floor to ceiling with artwork, comics, movie posters, and various other pop culture artifacts (mostly spanning the last century).
The rooms are divided by date, most of which are periods of a few decades at a time. There is even an entire room dedicated to comic books, with titles from the 1930’s to present. I recognized a few issues from my childhood such as the death of Superman at the hands of Doomsday in the mid 1990’s.
As an undergraduate marketing major, and a life-long student, it was very interesting to see how advertisements have evolved over the past century. From an idea as simple as toy in a fast food kid’s meal (McDonald’s Happy Meal) to a comprehensive product merchandising lineup for a trilogy (Star Wars), it’s amazing how much pop culture can influence the type of advertisement and vice versa.
If you are in the marketing or advertising field, I highly recommend a visit to this museum as a “personal development” trip. One could argue that the innovative ideas proposed in comics and movies drove technology, which in turn drove further innovative ideas in comics and movies.
A great example of this concept is 3D. 3D has been around in comics/print media since the 1950’s driven by the now iconic red and blue disposable glasses. Only recently has 3D had a large resurgence in popularity once it was discovered that you record and show a movie with 3D effects. This resurgence in 3D’s popularity is affecting other consumer devices such as handheld game systems and even smartphones, which now have 3D technology capabilities. I am looking forward to seeing what new pop culture artifacts make it into this museum as I get older.